Psychology plays an essential role in business. Behavioral principles can be found throughout the workforce and in traditional business practices such as human resources, management and sales. Business psychologists specialize in applying psychological principles to…
Financing is one of the key components to starting any business successfully, and entrepreneurs have various financing options at their disposal like bootstrapping, crowdfunding and government grants. Unfortunately, many entrepreneurs do not qualify for traditional…
Two out of every three full-time employees now work remotely at some point. While tech initially led this trend, now other fields such as human resources and hospital administration are experiencing the trend as well.…
Digital marketing encompasses any and all activities used by businesses to promote themselves online, such as email marketing, social media promotion, search engine optimization (SEO), pay-per-click advertising and more. Mastering digital marketing is a complex…
One of the most powerful uses for social media in business is engaging with customers directly, creating strong bonds and increasing brand loyalty. Social media provides brands with an invaluable way to quickly respond to…
Employees are a company's greatest resource and the key to success and growth. Investing in their training and development fills skill gaps, introduces them to new technologies, and makes them product experts. Additionally, improved productivity,…
Pivoting your business strategy is essential for both startups and established companies alike. It helps businesses stay abreast of changing market conditions, address disasters and trends, and develop new products. To successfully pivot, you must…
First-time entrepreneurs often make costly errors when starting their businesses. But, by knowing the most common ones and avoiding them, you can dramatically boost your chances of success! The single greatest error new entrepreneurs make…
Digital transformation has become an essential tool for businesses to stay abreast of rapidly shifting market conditions and customer demands. Companies are utilizing new technology to streamline processes, foster collaboration opportunities and enhance customer service.…
Leadership development is one of the most essential tasks a small business owner can do to enhance their company. Done correctly, it can increase employee morale and make your workplace more efficient. However, many small…
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